La cafetería del Jumbo nunca fue un lugar agradable para comer. Es impersonal, está dentro de un supermercado y, peor aún, te pueden ver tomando un café dentro del supermercado, lo que destruye en el acto un pedacito de tu reputación.
A little after noon today we came out of a business meeting at downtown Santiago. One of us proposed to drive us to the Club de Golf Los Leones to have lunch. He warned us this place was somewhat expensive, but that it was comfortable enough to resume the conversation after lunch. He told us the menu was about CLP 12,000. That is indeed a very expensive menu, around 3 times what you would normally spend at an average restaurant downtown. What the hell, I thought, I don’t know the place and this is a good opportunity: you are only allowed to enter with a club member. And there were a couple of business opportunities to discuss, so this agreeable place sounded OK.
How hard is it to deliver the food to the customer in time? My business partner and I were pondering on this idea last week. As a customer who orders food, it would be great if the restaurant you are calling knew who you are, what you want and where you reside. It would be even better if the restaurant went one step ahead and, heeding your behavior as one of their regulars, somehow knew you were going to order food. So we let our minds roam free around this ideas for a while and tried to evaluate the feasibility of this… insightful restaurant.
I don’t know how good the user experience is when ordering food elsewhere, but here in Chile it sucks.